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Meet The Team


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Kent Waugh

Managing Partner

Kent has 38+ years of experience conducting public consultation on behalf of dozens of communities. He was a pioneer of online research panels, establishing one of the first global panels in 1999. Kent focuses his time helping local governments build all aspects of community engagement capacity.    

Zachary Waugh

Creative Director

Zack provides his design expertise in several categories such as print, app, web, and logo. His passion for design extends to photography and videography. 

Veronica Madore 

Senior Associate - E-Learning

Veronica joins The W Group to support the educational programming designed and developed for its municipal clients. With over 20 years of experience in the professional education space, Veronica brings the latest in adult-learning and education modality expertise to this role.

Tanya Jutras

Graphic Design & Editing

Tanya provides her skills and expertise in graphic design and editing. Her experience and education in film, animation and graphic design allow her to bring fresh ideas to the creation of digital assets.

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Alexandra Kercso
Rupinder Baweja


Senior Associate

Alexandra was made for the Internet, or it was made for her. She lends her leading edge Internet marketing and communications expertise to The W Group's e-communications service programs to build community awareness.

Rupinder's specialized government consulting background and project management expertise serves her well as The W Group's lead client specialist. Rupinder's proficiency and drive enable her and her team to manage client research and engagement needs seamlessly.

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Amanda Jacques
Alicia Armstrong

Marketing Manager

Administrative Specialist

Amanda takes on a hybrid role supporting client-partner programming and communications and leading internal digital strategy. She is a chameleon able to match any organization's voice and personality. She uses copywriting, social media, and creative design to craft compelling content. 

Alicia joins the team to take on a vital administrative role. Her attention to detail and organizational skills supports The W Group’s growth and elevates our team’s efficiency.

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Steve French

Project Manager

Steve provides digital mastery to our SmartForms, Surveys and E-Learning Courses. A keen eye for detail and problem-solving abilities ensure an effortless user experience. He also plays a critical supporting role in overall digital strategy, social media, and leads video production.

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Lucy Cameron

Manager of Client-Partner Success

Lucy joins The W Group to support the team as the Manager of Client-Partner Success. Her experience in operations, marketing, and communications will be key in this role and she looks forward  to bringing her positive energy and work ethic to the team.

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Tammy McKenna

Senior Associate

Tammy's extensive experience in all aspects of research including most specifically in the analysis of data sets enables her to find insights within data and delivery them in concise, clearly understood reports that drive decision-making. 

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Let's Get in Touch

Let’s talk about how we can support your municipality with
e-learning and onboarding solutions. 

Request Email Estimate

Fill out a no-obligation quick start form to get a preliminary quote on your next project with The W Group. We’ll be in touch shortly!

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