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Our Story

A Word About Our Commitment To You, Our Client-Partners:

The W Group was established 12 years ago to provide high-quality professional services support to municipalities. We have strong commitments to our client-partners:


  • We treat each of our clients as our partners

  • We do not sell them services they do not need

  • We deliver the highest quality services at reasonable rates

  • We continuously look at ways we can do things better

  • We build and deliver pragmatic solutions and services that provide the most positive impact to client-partners

  • We focus on building long-term, sustainable relationships with our client-partners 

  • We provide valuable, high-quality professional services to client-partners when they do not have the required skills in-house

  • We strive to make positive differences in the lives of both our client-partners and community residents

Why our focus on municipalities?

Throughout our founder Kent Waugh's 35+ years of providing marketing research and strategic counsel to government agencies (all levels), corporations, and non-profits, he was constantly impressed by:


- the commitment and passion displayed by municipal staff,

- the keen interest displayed by residents to positively contribute to their community, and

- the huge and direct impact municipalities have on residents' quality of life. 

At the end of each day, our team members feel good about the work they have completed, and the positive impact they have had on our client-partners and their respective community members.

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A few words on our teams' commitment:

We are extremely proud of our team of ten highly specialized and skilled professionals who in the past two years alone, have assisted our municipal client-partners to:

  • Design & Build 20+ E-Learning Courses

  • Design & Deliver a COVID-19 Self-Screening Tool to 36+ municipalities completing 300,000+ staff screenings

  • Design, Program, & Conduct approximately 500 surveys and web forms

  • Design & Deploy more than 1,200 E-Newsletter Campaigns reaching 65,000+ subscribers with over 2 Million emails.

  • Gather feedback from over 50,000 municipal services' customers 

What We Stand For




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To be a trusted partner for all Canadian Municipalities; enriching connections with their residents by building mutual trust and forming deeper insights for improved quality of life.


To deliver effective research, feedback, and learning solutions in pursuit of building long-term engagement and community trust.




Trust: Trust is a fundamental pillar to all aspects of our operations. We strive to be a trusted municipal partner, leveraging unique subject-matter expertise to build and maintain community trust. We operate with sensitivity when it comes to the security of municipal information, following CASL and provincial FOIPPA compliance. 


Quality: We utilize best practices, employing proven methods that deliver high-quality solutions. Our team consists of, and partners with, subject matter experts dedicated to learning and embracing progress in their pursuit of excellence.


Insight Driven: Insight is more than data. Our expertise in research design and methodologies translates into meaningful, actionable, and accurate results. Insights provide clarity and understanding for decision makers, guiding municipal actions.


Lasting Impact: Data-driven decisions have a lasting impact. Through our work, we aspire to make a difference in the planning, design, and delivery of municipal facilities, initiatives, and programs.


Finding ‘Yes’: We value challenges because they encourage innovation. At The W Group, we are solution seekers with our client-partners’ best interest at heart. Our instinct is to go the extra mile to make ‘yes’ happen.

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Let's Get in Touch

Let’s talk about how we can support your municipality with
e-learning and onboarding solutions. 

Request Email Estimate

Fill out a no-obligation quick start form to get a preliminary quote on your next project with The W Group. We’ll be in touch shortly!

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